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After Jacob establishes the vertical axis of spirituality symbolized by the ladder, he establishes the horizontal, social axis of humanity and its environment.
He is transformed and his name changed from Jacob to Israel,
from Jacob (the follower, the subordinated one) to the leading one- Israel.
Israel consists of the words straight (Yashar) +God (El)
We can understand the word "Yashar” in this context, to mean that by acts of social justice and moral integrity Sacredness is revealed.
Using internal struggles as a vehicle for transformation and accelerating growth rather then projected them outward.